Is This Programme
Right for You?
We work with creators from 1,000 followers upward — not as a gatekeeping exercise, but to help you understand which tier best matches where you are right now. There is no one-size-fits-all threshold. A compelling niche and an engaged audience matter more than a precise number.
Find Where You Fit
We have worked to make the tier structure transparent. Use it to self-identify where you currently are — not as a rigid gate, but as a guide to what the collaboration might look like.
Nano Creator
1K — 10K followersEmerging creators with tight-knit communities, exceptional authenticity, and niche specialist angles — diving, yoga, slow travel, cultural deep-dives.
Engagement & Quality
- 10–20% engagement rate
- Niche specialist focus with highly engaged community
- Authentic, consistent visual storytelling
- $4–6 return per $1 spent
Content Deliverables
- instagram: 1 Reel (30–60s) + 3 Stories + 1 static post or carousel
- tiktok: 1 video (30–60s) + additional Stories optional
- compliance: All tagging @expleradmc and relevant destination page. Published within 14 days of return.
What Explera Provides
- Barter only — complimentary experiences
- Guided tours and cultural activities
- Select meals during hosted experiences
- Local guide support throughout
Niche specialist trips. No cash component. High authenticity signal.
Micro Creator
10K — 100K followersOur primary programme tier with the broadest availability. Micro creators deliver the strongest ROI in the industry at $5–10 per $1 spent, with content that feels authentic because it is.
Engagement & Quality
- 7–20% engagement rate
- Travel, lifestyle, adventure, wellness, food, luxury, family, or culture
- Consistent quality across recent posts, genuine storytelling voice
- $5–10 return per $1 spent (cost-per-engagement ~$0.20)
Content Deliverables
- instagram: 1 Reel (30–60s) + 3 Stories + 1 static post or carousel
- tiktok: 1 Reel-equivalent + Stories
- youtube: Optional — 1 dedicated vlog (10–15 min) for higher-tier collaborations
- compliance: All tagging @expleradmc and relevant destination page. Published within 14 days of return.
What Explera Provides
- Complimentary tours + private transfers + curated itinerary
- Airport meet-and-greet and in-destination transfers
- Select meals as noted in confirmed itinerary
- Activity fees and entrance charges covered
- Explera DMC local guide and support throughout
Core programme. 8–12 creators per quarter. Best cost-per-engagement ($0.20 vs $0.33 macro).
Mid-Tier Creator
100K — 500K followersEstablished creators with proven reach and professional-grade content. Invite-only for seasonal peaks — Songkran, year-end campaigns, and flagship programme slots.
Engagement & Quality
- 3–7% engagement rate
- Professional travel creator with verifiable brand collaboration history
- Professional-grade production across 2+ platforms
- $4–7 return per $1 spent
Content Deliverables
- instagram: 2 Reels + 5 Stories + 1 collaborative post (negotiated per campaign)
- youtube: 1 dedicated vlog (minimum 8 minutes)
- tiktok: 2 Reel-equivalents
- compliance: All tagging @expleradmc. Paid amplification rights may be discussed for flagship campaigns.
What Explera Provides
- All Micro Creator benefits
- Small cash supplement for key campaigns
- Custom itinerary designed around content needs
- Hotel accommodation confirmed per itinerary
- Private photography permits at key sites
Selective invite-only. Stronger reach at modest engagement loss. 2–4 per quarter.
Macro Creator
500K — 5M followersTop-tier creators delivering brand-awareness bursts. Negotiated content ownership upfront. Full production support included. 1–2 flagship campaigns per year.
Engagement & Quality
- 1–3% engagement rate (higher absolute volume)
- Full-time creator with significant audience in outbound travel markets
- Broadcast-quality production, dedicated production team
- $3–5 return per $1 spent
Content Deliverables
- instagram: Negotiated per campaign — typically extensive multi-platform package
- youtube: 1 mini-documentary or multi-part vlog series
- tiktok: Negotiated per campaign
- compliance: Content ownership and amplification rights negotiated upfront.
What Explera Provides
- Full package — complimentary tours, transfers, accommodation, select meals
- Cash fee + production support
- Premium hotel accommodation (4–5 star)
- Dedicated production assistant and logistics coordinator
- Multi-destination coordination across Explera network
- Paid amplification rights discussion included
1–2 flagship campaigns per year. Brand-awareness bursts. Negotiate content ownership upfront.
How We Evaluate Applications
Follower count is a reach indicator — it is not a quality indicator, and it is trivially gamed. Here is what we actually look at, applied in order of importance.
1. Engagement Rate Quality
We calculate likes plus comments plus saves divided by followers, averaged across your most recent 12 posts. A micro-influencer with 25k followers and 8% engagement is more valuable than one with 70k followers and 1.2%. We use engagement rate as a quality filter, not an absolute barrier — a compelling niche and audience match matters more than a precise number.
2. Audience Geography Match
We check where your audience is located. Creators whose audience is predominantly in high-value outbound travel markets — United States, United Kingdom, Germany, Australia, India, UAE — are priority acceptances because they maximise downstream impact for Explera's B2B partners. A creator with a mostly domestic audience is valuable for local brand awareness but less aligned with our international partner goals.
3. Content Quality & Consistency
We review your last 30 posts for production quality, storytelling depth, and engagement consistency. One viral post surrounded by low engagement is a red flag. Consistent mid-range performance across many posts is the signal of a reliable creator who will deliver what they promise.
4. Niche Relevance
Does your audience actually travel? A lifestyle creator in London with 80k followers whose feed is 90% home content is a weaker match than a 25k-follower adventure creator whose audience is demonstrably in planning mode based on comments. We collaborate with travel, lifestyle, adventure, wellness, food, luxury, family, and culture creators.
5. Past Brand Collaboration Conduct
If you have a media kit, we will review which brands you have worked with and whether all contracted content was delivered. A history of delayed or missed deliverables is a legitimate concern. We take our commitments seriously and look for creators who do the same.
If you are unsure where you fit, apply anyway. We review every application individually. The tier framework is a guide — not a rigid gate. The worst outcome is hearing “not right now” with clear feedback on what would strengthen a future application.
Your Content, Your Rights
Usage Rights
By accepting a hosted trip, you grant Explera DMC the right to reshare, repost, and embed your published content on our website and social channels, with full credit to you. We do not purchase exclusive ownership of your content — you retain full creator rights.
Exclusivity Window
We request that creators do not publish content promoting a direct competing DMC in the same destination for 30 days before or after their hosted trip. This is a standard and reasonable ask — it does not restrict any other travel content you may choose to create.
FTC / ASA Disclosure Compliance
All content published as part of this collaboration must include appropriate disclosure that the trip was hosted. Accepted disclosure tags include #hosted, #gifted, or #partner. We require compliance as a condition of collaboration, and your content brief will confirm the required disclosure language before you travel. This is standard industry practice and protects both your audience trust and Explera's commitment to transparency.
Ready to
Apply?
Applications reviewed within 48 hours. No lengthy proposal required — just tell us about your platform, your niche, and where you want to create.